Don’t lose faith in Magento because it’s running slow

Magento is the perfect vehicle for selling online thanks to it’s clever ability to make something complex seem really simple at the back end as well as boasting a ‘leading edge’ look at the front end. That said, Magento is also acknowledged as not being the fastest platform on the market. As an online seller, you’re acutely aware that your customers shop online to save time, and expect and deserve a slick and stress-free experience. A slow loading site could ring the death knell for retailers like you. This is why Magento speed optimization is an essential part of your ecommerce toolkit for success.

Don’t let a slow site to let you down

If you have a Magento site that’s suffering from Magento’s inbuilt optimization it’s time to get the right team on board to improve the speed of your site. A fast loading site not only lets you engage with your customers more quickly and more effectively, it also reduces the risk of potential customers becoming frustrated and leaving your online store in search of an alternative. At the end of the day, you know that there’s little point in perfecting your online presence if it’s being let down by slow load-time.

A fast loading site means more sales

There is plenty of research from the likes of Google and Amazon that supports the need for a fast loading site. Speaking about the importance of load time, Arvind Jain, a Google engineer specialized in speed says: “Subconsciously, you don’t like to wait”. In support of this observation, research from Akamai laboratory shows that 47% of customers expect a web page to load in 2 seconds or less. At the same time 52% of respondents admitted that quick page load is crucial for their loyalty while shopping online.

Amazon backs up these remarks, stating that increasing the speed of your online store allows you to increase your sales. They describe their own experience explaining that they found that reducing the time of page load by 100ms led to an increased customer conversion rate of 1%! That is quite astounding and means that speed is clearly an important factor in the success of your business. If you’d like to find out more about the positive impact that load speed has on sales, you might find this article interesting.

Speed up your Magento site and get a great ROI

At Light4website we appreciate the need for speed when it comes to making sure your online presence is as effective and as efficient it can be. It’s for this reason that we will work with you to speed up your Magento site. Optimizing modules as well as CSS, JS and images is the first port of call when it comes to reducing your load time. Thereafter, Magento is renowned for its multi level caching system, most of which is transparent to the unwitting developer, so this is something we will also take into consideration, as well as server performance and configuration. A point that we pay particular attention to is Magento full page cache which can affect both speed and accuracy of what’s returned to your customer during their visit to your site. In a nutshell, issues with Magento’s full page cache could mean the difference between a sale and a bounce.

In many instances, within a short period of time, we can optimize the speed of your Magento site significantly thanks to the provision of additional cache and common sense optimization. And we can do all that without compromising on its great looks. What this means is that you’ll sell more, meaning our work gives you an impressive return on investment for your online business.

Get in touch

If you’d like to find out more about how the team at Light4website can speed up your Magento site, why not get in touch? It costs nothing to chat and we’re here to help you explore the best options for your business.