DNA Case Study

Client problem:

This client had a PSD ready to be converted to a Magento theme and wanted an option that was flexible and responsive across all devices. Their priority was to have a good-looking, easy to navigate online presence with a simple, one-step checkout process.

Light4website solution:

We converted the client’s PSD to Magento and optimized the site to be responsive across all devices. This means that the client can appeal to their target market, no matter where they are, at home or on the move. The one step check out system we created is simple, optimized for efficiency and effectiveness and makes sure our client captures every opportunity possible.

  1. Seducing buyers with a new “Sale Section”. This section of the site is automatically re-stocked with items once they are allocated a special price. This allows buyers to easily and simply filter to see the goods that are on special offer and gives the store owner a simple administration system.
  2. Offering the convenience of “in-store pick up”. This allows buyers to select their items online and collect them in any one of Upper 90’s 3 New York stores. This provides buyers with real choice when it comes to delivery and collect options.
  3. Making sizes crystal clear. Buying online is often complex because of sizing guidelines. For this reason we created a size chart that was specifically tailored to each brand, so that buyers could buy with confidence, knowing that the size the ordered would fit.

Client name:

Online DNA Testing


Client overview:

An online DNA testing company.

Location: The Netherlands

Get in touch with us!