Besides the code

Wednesday, May 20, 2015 Posted By admin admin

Rushing through daily activities and actual projects, it is quite difficult to focus on our company's condition and find the time to talk things over.

We have decided to take a break from coding and organized a workshop for whole team to exchange our opinions, observations and expectations relevant to company's life.

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Wholesale with Magento

Wednesday, Oct 01, 2014 Posted By Marta Bartkowiak

If you have a B2B business and you would like to make it easier to contact with your clients you can take many advantages from Magento. As it is a multistore you can have both a BTC store and a version for your wholesale partners along with other profits you can check in this article. Your B2B client can log before you will show him the prices of products you present. You can use here many registration fields like tax number, name of company and more.

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Light4website - Faces of Resourcefulness

Monday, Aug 18, 2014 Posted By Marta Bartkowiak

As we are from Poznań, Poland and step by step we grow our business in the area of e-commerce we decided to join social compaign for local resourcefulness. International project which promote the sustainable and aware development among local entrepreneurs all over the world. This values are important for our Light4website team too, so we decided to join it.

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How to make the best User Experience?

Monday, Aug 18, 2014 Posted By Marta Bartkowiak

What is the purpose of the site? Why people should visit your site? What makes you special? Why the user should buy my products? What is the first thing a user should do on your site and what he has to do before leaving it? What should he pay attention to? Got that, ok so let’s improve your user experience and check if your site does what it should to fulfill its purpose.

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OS Commerce vs Magento

Thursday, Aug 14, 2014 Posted By Marta Bartkowiak

Both solutions are license free, open-source with no hard-coded limitation for developers all over the world and a strong community approach. Surprisingly, while osCommerce had its prime time between 2004 and 2008 and then stop developing, Magento is constantly growing since 2007.

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Comments | Posted in Magento

Check solutions for conversion improvement

Friday, Jul 25, 2014 Posted By Marta Bartkowiak

Did you know that 54, 5% of customers abandons a purchase because of technical problems, that 38,8% make purchase when there are multiple images of products or 25.6% buyers would abandon a purchase, if they were forced to register first? You will find here not only listed features and tips for conversion improvement, but also research and statistics, which can show you that it works. We gathered it all to make your marketing decision easier & better. You can find here popular solution's to achieve this goals [...]

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Is WooCommerce for your business?

Thursday, Jul 10, 2014 Posted By Marta Bartkowiak

WooCommerce powers 12.72% of all eCommerce websites, that's more than 259,383 retailers! Why these entrepreneurs find this an attractive solution for their stores? Let’s find out, if it suits your needs too. MarketPress published research about number of products (SKUs) on WooCommerce stores and it appears, that 11% of respondents have around 1000 SKU, while 28,9% has from 250 to 1000. Though this study was made on a group of unrepresentative group of 37 retailers, it is indeed an interesting point to start.

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Magento Go shut down on February 2015!

Wednesday, Jul 02, 2014 Posted By Marta Bartkowiak

Mark Lavelle, from eBay announce that the Magento Go is shutting down. The option to open new account is closed and the service support will be open since February the first 2015. Merchants are asked to move their stores untill that time. For now their stores will operate normally and they can expect the same level of customer service and response to technical issues as always [...]

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Need for speed - Magento Speed Optimization

Tuesday, Jul 01, 2014 Posted By Marta Bartkowiak

“Subconsciously, you don’t like to wait,” said Arvind Jain, a Google engineer specialized in speed. The research from Akamai laboratory shows that 47% of customers expect a web page to load in 2 seconds or less. At the same time 52% respondents admitted, that quick page is crucial for their loyalty while shopping online.

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Comments | Posted in Magento

Be Responsive and responsible

Tuesday, Jul 01, 2014 Posted By Marta Bartkowiak

Being responsible is crucial in every business, but what does being responsive means for those entrepreneurs with online based business? It is really a matter of money if you get that 17% of nowadays usage of the web comes from mobile devices and this is an ongoing process. But responsive is so much more…

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